If you're looking to grow your business, scalability should be your first priority. Lay the foundation to better your growth potential. If you watch Shark Tank, you know the most common concerns among the Sharks are revenue growth, customer acquisition cost and, of course, scalability. For our purposes, we are going to talk about the last one–scalability–and why it should be a goal for any business. Scalability is what makes a business, in the simplest terms, big, and which t

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from